These airy Front Street suites make for a chic retreat in the very heart of Traverse City.
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When the Masonic Building went up for sale in downtown Traverse City, Jen Vander Roest felt an immediate connection to the historic property. With help from her husband, she carefully restored the building, which was built by the Freemasons in 1890, keeping the original woodwork and brick walls, uncovered behind drywall.
The space, now named The Flats at Front + Union, is a boutique hotel with six luxury suites featuring Scandinavian-inspired design, modern amenities and thoughtfully curated artwork from Traverse City makers. The bedding, pillows and towels are from eelo, a homeware company run by Vander Roest, whose storefront is on the ground floor. We especially love Flat 301, a two-bed, 2-bath corner suite with a spiral staircase and loft.
Photo by The Flats
Photo by The Flats
Photo by The Flats
Explore the Area: Guests are just steps to some of Front Street’s most iconic restaurants and shops: Walk to Sweet Tartlette for legendary confections (the macarons!), lunch on crêpes at Millie & Pepper, pair fish tacos and cucumber margs at Mama Lu’s and head to North Bar and Workshop Brewing for live music.